@ Shopping

Soft Products: Soft products include downloadable goods and services. These products can also be made available to the customers on an ecommerce website./p>

Hard Products: All types of tangible products can be made available to the customers via an ecommerce site.

On-sale, Up-sell, Cross sell: This feature allows the merchant to set prices against each product and revise the price list at any point of time. Merchant can also offer special discounted prices using the feature.

Gift certificates and E-coupons: This feature allows sellers to use coupons and gift certificates on their store to give a boost to the product sales. Traders can also create their own coupon using this feature.

Address Book: This feature stores complete information of your customers. This information is stored in a separate place with easy accessibility.

Shopping History: With this feature of shopping cart, the entire shopping history of a customer is maintained which he can access anytime.

Order Tracking: Seller can keep full live track of the customer orders with this feature. It also helps the seller indicate what level of shipping process an order is at.

Auto-responders: A shopping card also features automated email confirmation. By this feature, a confirmation email is automatically sent to the customer after the purchase has been made.

@ Website Design

Search Engine Friendliness: A well-built shopping cart collaborates with search engines easily and effectively to bring more and more relevant traffic to specific products and services.

Customizable E-store: With the ease of a few clicks, customization features of a shopping cart allows you to enter products, set shipping, taxes and pricing etc.

Flexibility: A successful shopping cart allows you to program your ecommerce website the way you want and doesn't restrict the site's design, layout and functionality.

Integrated Store Search: One of the most important features, integrated store search allows your customers to search specific items available in your e-store.

Thumbnails and Large Image Views: With thumbnails, your customers get an idea of the items offered on your site. The benefit of thumbnails is that they take little time to load and many thumbnails can be placed together for instant browsing. User can click on a thumbnail for its larger version that opens in a separate page.

@ Security

Secure Socket Layer (SSL): Secured Sockets Layer is a protocol that transmits your communications over the Internet in an encrypted form. SSL ensures that the information is sent, unchanged, only to the server you intended to send it to. Online shopping sites frequently use SSL technology to safeguard your credit card information.

Cookies: Cookies are files containing information about visitors to a web site (e.g. user name and preferences). This information is provided by the user during the first visit to a web server. The server records this information in a text file and stores this file on the visitor's hard drive. When the visitor accesses the same web site again the server looks for the cookie and configures it based on the information provided. Some shopping carts require cookies enabled to make a purchase.

Backup and Restoration Support: The providers of shopping carts maintain back up of the servers which contain your business details such as website or product information, shopping cart transactions etc.

Fraud protection: Merchants can request or require that customers enter the CVV2 value printed on the back of most credit cards, which helps to ensure that the customer actually has the card and that the number is valid.

@ Payment Options

Gateway and Merchant Account Integration: If trader has a personal account or he’s using a payment gateway such as PayPal or 2Checkout, all can be integrated into a high-end shopping cart.

Credit Card Processing: A shopping cart either offers its own credit card processing or is flexible enough to incorporate other available processing programs.

Pay in Any Currency: With this feature, the customers are allowed to pay in any international currency. This feature makes the shopping cart compatible with all international currencies.

Other Means of Exchange: In addition to the above mentioned methods, the merchant can receive payments through other traditional methods such as checks, phone orders, COD, e-checks etc.

@ Back Office

Easy Data Import: With this feature, the merchant can upload all products simultaneously instead of adding them one by one. The feature saves the merchant a great deal of time and trouble.

Powerful Editing: High-end shopping carts allow the merchant to edit multiple products simultaneously saving them time and trouble and making the updating process fast and easy.

Unlimited Products: Well built shopping carts don’t restrict the seller to selling a limited number of products. Instead, they feature ultimate flexibility for product additions and sales.

Unlimited Categories: Likewise, high-end shopping carts don’t limit your product categories. You can add as many product categories as you want as per your business requirements.

Catalog Manager: By means of an online product catalog, the catalog manager feature of a shopping cart helps you easily manage your inventory and effectively organize your merchandise.

Inventory Control: This unique feature helps a merchant to keep a strong check on the availability and stock levels of the inventory. It helps you monitor which items are moving, which are ample in stock, which are out of stock and need replenishment etc.