WEB ANALYTICS

Boostmybusinessonline The Analytics Expert

The utmost advantage of advertising on the Internet is measurability. Web Analytics not only measures traffic but can also be used as an efficient tool for business and market research. Web Analytics provides you every bit of information about the number of visitors to a website, number of page views, how your visitors found you and how they interacted with your web site. You will be able to focus your e-marketing resources on campaigns and initiatives that deliver ROI and improve your web site to convert more visitors. However, collecting data about your users and customers is irrelevant unless you can make site sense of and use the data to run your business more effectively. Using web site analytics you can find out which areas of your web site are the most productive; understand the true effectiveness of your e-marketing campaigns, work out which products are most attractive to different customer segments or discover who is reading your information and what they are doing with it.

Most web sites have only a handful of Key Performance Indicators (KPIs), such as Sales, Registrations and Conversion Rate from “Click In to Sale”. These and other KPIs allow managers to run their website effectively.

A basic Tracking Tool that measures displays KPIs in real time is essential to running a web site effectively. Our Web Design Company uses a sophisticated Tracking Tool to actively manage client campaigns. When the KPI's and the core business looks good but you want to know more about your user's behavior on your web site in order to identify demand or to refine your e-marketing activity then you will require a full Web Analytics Solution which we are really good at.

Basically there are two types of web analytics- On site and Off site web analytics.

On-site web analytics measures a visitor's journey once on your website. This includes its drivers and conversions; like for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance and used to improve a web site or marketing campaign's audience response.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

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